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Change Isn’t Just an Action, It’s a Reaction
In 1847, Dr. Ignaz Semmelweis faced a grim puzzle. There were two maternity wards at the Viennese hospital where he worked, but each had a drastically different maternal mortality rate. In the ward run by the doctors, one of every five women died, while in the ward run by midwives, it was only one of […]
It’s Gall’s Law, Y’all!
John Gall was an author, a pediatrician, and he was particularly interested in what makes complex systems work. And what he realized through his research was that all complex systems that work are based on simple systems that work. And thus, Gall’s Law was born. It’s because of this law that it’s possible for even […]
The 4 Audiences for Change
Hello, today! It’s one of those strange paradoxes of life. Change is a natural state of the universe—everything changes, all the time. At the same time, humans hate change. That paradox is an issue when you’re the one trying to make change happen. What can you do? Like much of message design, when you understand the forces behind that […]
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